This campaign revolves around The Cesc Fabregas Show, an idea collaborated on by AKQA, W+K London, Attention Seekers and Nike UK that will air on Sky Sports. There's also an Italian version of the concept starring Azzurri and Real Madrid favorite Fabio Cannavaro.
The challenge was creating a video (TV Spot and viral video) to communicate Nike's Human 10K race. With a total participation of approx. 1,000,000 runners, the event is scheduled to take place in 24 different cities at the same time. The video is a call to all Argentines to inspire them to make a joint effort to race the world on August 31 st. There will be 15,000 Argentine participants.
Nike has released a two-minute film to tell the extraordinary story of how Rafa Nadal managed to change from being a right handed amateur tennis player into the most-feared, left-handed champion in the world.
At the 2008 SEMA auto show in Las Vegas, Chevrolet will introduce four new concept cars based on the 2010 Camaro. Each of the concepts represents a different interpretation of performance, styling and personalization possibilities, from high-performance to street-savvy customizing. The Camaro is the official car of the 2008 SEMA show.
![A-TRAK \"RUNNING MAN\" - IN THE STUDIO](http://img.youtube.com/vi/9JY4ph4DC30/2.jpg "A-TRAK \\"RUNNING MAN\\" - IN THE STUDIO")
![NEW BALANCE \"PARTY: COMMERCIAL](http://img.youtube.com/vi/vlo4B-4Uhuw/2.jpg "NEW BALANCE \\"PARTY: COMMERCIAL")
![ADIDAS BECKHAM \"POP IN\"](http://img.youtube.com/vi/MOsX3CwIwgI/2.jpg "ADIDAS BECKHAM \\"POP IN\\"")
![ADIDAS \"DREAM BIG\" LAHM](http://img.youtube.com/vi/dgwS6FhtQLI/2.jpg "ADIDAS \\"DREAM BIG\\" LAHM")
